news reel

For the motion graphics reel, I focused on creating dynamic and visually engaging content that could quickly capture and retain viewers' attention. These videos were designed to fit within the fast-paced environment of a news broadcast, where clarity and impact are crucial. I utilized bold typography, kinetic text animations, and a sleek color palette that aligned with each station's brand identity. The transitions were meticulously crafted to ensure a seamless flow between segments, enhancing the overall narrative without distracting from the information being conveyed.The projects required a deep understanding of timing and pacing, as each element needed to be in sync with the audio and visual cues typical of a news reel. My role involved not only the creation of the graphics but also collaboration with the editorial team to ensure the visuals matched the tone and urgency of the news stories. This experience allowed me to hone my skills in motion design, particularly in creating content that is both aesthetically pleasing and functionally effective in a real-time broadcast setting.